Midas Touch

Those commercials on TV (usually I see them on CNN headline news) for gold investments are bizarre. Whoever does their ads must be targeting some other demographic than me-- a very strange one, at that. There's one that shows, while classical music plays in the background, a hand rifling through a big pile of gold coins like Scrooge. It's a greedy image; one might even go so far as to say suggesting covetousness or even avarice (word of the day calendar, eat your heart out). Not exactly the image I like to think of for myself, ever, and my hubby & I have a few nice little stock investments, so we could be the type that these advertisers would want to appeal to. But these commercials don't say to me "good investment potential" they say "Hi, I'm a greedy old bastard who counts my gold coins every single day."

I even used to think, "man, even if you buy gold, you don't really get a big bag of doubloons anymore-- you get paper, still!" but then I looked at the website. Apparently they do send you gold coins. If you like the image from way back & always wanted to be like those Lethal Weapon 2 villains, you can even get Krugerrands!